Neil Lightfoot is partner in the Applied Behavioural Economics practice at Genesis, having joined the firm in 2008. His areas of expertise include choice architecture, consumer lifecycle strategy, behavioural change, banking strategy and consumer credit risk.
Neil has a passion for exploring the commercial applications of behavioural economics, as well as for discovering how the discipline might be used to help in solving apparently intractable consumer behaviour challenges.
Before joining Genesis, Neil worked for retail credit risk consulting and software specialists Principa where he was responsible for delivering projects in the retail banking and furniture retail sectors in South Africa, Mozambique and Zambia. His particular area of focus was retail credit operations strategy and human performance optimisation.
Before joining Principa, he held several management positions at Nedbank where he worked on a number of strategy projects, including channel strategy design, retail organisation design and value proposition development. While previously employed at Accenture, he was awarded the international Strategic Research Insight and Innovation Award for his logistics benchmarking for Spoornet.
Neil holds a BA (Honours) degree in Research Psychology from the University of the Witwatersrand, an MA in Research Psychology from the University of South Africa, and an MBA from the Graduate School of Business at the University of the Witwatersrand