Bita is an Ivorian-American entrepreneur and strong advocate for growing SMEs in emerging economies. She is the co-founder and COO of janngo.africa the continent’s first social start-up studio dedicated to building digital ecosystems for SMEs to scale and contribute to the economic empowerment of youth and women, through job creation and capacity building.
Prior to SAMPA, she founded Sarafina, an e-commerce platform sourcing ethical fashion brands from Africa and Asia. She holds an MBA from MIT with a focus on Enterprise Management. She was a finalist in the MIT 100K competition, pitching in the Emerging Markets Category and she was the student coordinator for the MIT Demeter Entrepreneur Support Network. She is also a recipient of the Legatum and MasterCard Foundation Fellowships.