Nola Mashaba – Group Managing Director of Shamandu TMT, a full service marketing media consultancy & digital business firm. We catalyse media platforms through technology to connect corporate clients to their targeted audiences across Africa with the aim of growing clients’ business and moving their brands forward. http://shamandu.co/
As MD, Nola is responsible for leading a multidisciplinary firm across numerous business units. This includes overall ownership of the business direction and the associated bottom-line results. Furthermore, Nola is responsible for leading key company initiatives to secure sustainable business growth in competitive markets in order to grow company revenue and position the company for the future.
Prior to this, Nola served as Group Head of Corporate Communications at the Africa Business News – the parent company of CNBC Africa and Forbes Africa. With over 16 years of professional experience in marketing communications and media management, Nola has worked with multinationals such as ABN, CNBC Africa, Forbes Africa, BAT, OGILVY & MIG, being responsible for Corporate Communications, Marketing, Branding, CRM, Media Management and PR at a senior management level.
As a dynamic marketing and media communications professional, Nola has a strong corporate, private and entrepreneurial business mind-set. She is a strategic thinker who is passionate about people-empowerment & opportunity creation for others, especially women.
After becoming an alumni of the Mandela Washington Fellow for Young African Leaders in 2014, an initiative of former American president, Barack Obama, Nola the following year was appointed to be the UN Africa Ambassador for Women’s Entrepreneurship Day (WED). This is a day on which the work of women business leaders and entrepreneurs alike is observed and celebrated in 144 nations during the Global Entrepreneurship Week annually. Paramount to her role, Nola launched the Southern African WED chapter as well as to oversee the work of 30 ambassadors from across the African continent. She was able to ensure the successful implementation of the organization’s programs, through the effective hosting of the annual event and the provision of support opportunities to empower business women. Support opportunities to grow their businesses such as business matching, mentorship, funding, skills development and advocacy.
Nola is also a Director of the ‘Fund For Social Investment in Africa’. She leads the team that expand opportunities for South African youth from disadvantaged backgrounds to learn about entrepreneurship and have financial access to kick-start their social enterprises. The fund invests in an Entrepreneur Development Programme (EDP) that aims to create a new generation of rural entrepreneurs, by igniting the entrepreneurial spark within the youth.